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Skechers, the footwear giant, advertises its GOwalk 3 Athletic sneaker as “the next evolution of athletic walking.” However, consumers report that this popular shoe can cause them to fall, sometimes leading to devastating personal injury, including but not limited to brain injuries, limb fractures (wrist, arms, and legs) and joint replacement. The risk for injury is especially high considering the Skechers GOwalk line’s popularity among older consumers. Consumers who purchased the Skechers GOwalk 3 may have done so to achieve walking ease, comfort, support, or just everyday footwear style—but may find that these shoes, while “made for walking,” expose them to unnecessary danger and potentially serious injury.
The GOwalk 3 shoe features “Goga Pillars®,” which are advertised by Skechers as a unique shock absorbing system. These Goga Pillars® are cylindrical pods on the sole of the shoe that protrude past the shoe’s outer sole. Unfortunately, consumers injured after wearing the Skechers GOwalk 3 shoe allege that these Goga Pillars® and sole of the shoe actually cause the shoe to feel like they are suctioned to the walking surface, and then cause the wearer of the shoe to trip and fall. If you or someone you love purchased and wore the Skechers GOwalk 3 shoe, and suffered a fall with resulting injury while wearing the shoe, you may qualify for a Skechers GOwalk 3 lawsuit. Contact the Skechers injury attorneys at Gomez Trial Attorneys in San Diego today for your free initial consultation.
Skechers U.S.A. Inc. (“Skechers”) was founded by Robert Greenberg in 1992. The start of the Skechers brand came at a very opportune time in the footwear industry. While industry giant Nike dominated the market for men’s athletic footwear, and L.A. Gear had carved out a niche in the women’s footwear market, there was a void for a footwear company to fill for one brand to offer both men’s and women’s street shoes. Early on, the Skechers brand sought out to fill this void.
Skechers founder, Robert Greenberg, was well aware of this unique and expanding niche to be filled in the personal footwear market at the time that he created the brand, as he was one of the founders of L.A. Gear. The L.A. Gear brand saw great success in its first seven years of business—grossing over $900 million in sales, but by 1992 suffered a huge loss in market share. L.A. Gear’s declining profitability eventually prompted the ouster of Robert Greenberg and his son and business partner, Michael. Robert, as CEO, and Michael, as President of the company, together initially created Skechers to be a distributing outlet for Dr. Martens shoes—but quickly focused instead on the design, development and marketing for their own unique brand. Greenberg sought to capitalize on a burgeoning market for men’s and women’s street shoes. The target Skechers consumers were young (ages 19 to 40), active, hip, trendy and fashion-conscious.
By the year 1995, the Skechers brand had developed beyond the footwear market into the production of casual boys’ and menswear. The clothing brand was targeted to the same customers as the footwear lines—emphasizing style, wearability and comfort. The success of the fashion and footwear endeavors led to the expansion of the Skechers consumer-base to foreign markets. In 1997, Skechers began selling its shoes in Southeast Asia (where most Skechers products were manufactured) and Eastern Europe. The Skechers brand continued to keep its ear to the fashion trends within the youth market, and as a result boasted healthy international sales. By the year 1998, Skechers’ international sales accounted for 15 percent of the company’s overall sales. In 1998, Skechers made a major push toward a new focus on athletic footwear, and by 1999 the company went public. Skechers stock (Ticker Symbol SKX) opened with an initial public offering of seven million shares priced at $11 per share. Today, Skechers is a global lifestyle brand and a leader in street and athletic footwear for men and women. As of 2018, the global net sales of Skechers amounted to approximately 4.64 billion U.S. dollars, and the company’s net sales have increased by over three billion U.S. dollars in the last six years.
According to its annual report, Skechers sold 58.1 million pairs of shoes in 2018. Over the lifespan of the brand, it is estimated that the company has sold approximately 250 million pairs of shoes. While the exact number of Skechers GOwalk 3s sold is unknown, conservatively, there are likely tens of millions of Skechers GOwalk 3 shoes that have been placed into the stream of commerce, putting wearers at risk of injury.
SKX Revenue And NOPAT New Constructs, LLC
Skechers launched the GOwalk 3 shoe for both men and women in 2015, and the shoes are still available for sale at brick and mortar retailers and online, although Skechers has discontinued the line. The retail price for a pair of Skechers GOwalk 3 shoes is approximately $50. According to Skechers 2018 annual report, the Skechers GOwalk shoe line is:
Designed for walking and casual wear, and offers performance features in a comfortable casual slip-on or lace-up sneaker. The product line features a lightweight and flexible design to promote natural foot movement when walking as well as more advanced performance technologies including a high-rebound GogaMax insole, comfortable 5GEN cushioning and Memory Form Fit for a custom-fit experience. Skechers on-the-GO footwear fuses iconic designs and premium materials with Skechers Performance technologies for comfort and style. (emphasis added)
The Skechers GOwalk 3, along with the entire Skechers GOwalk line, is marketed, as the name suggests, as a walking shoe. Consumers purchase the Skechers GOwalk 3 shoe in order to achieve their health-related goals, often through athletic walking.
Skechers claims that its GOwalk 3 line is specifically designed for athletic walking. The product’s features are reportedly specifically designed in order to facilitate walking. Skechers’ description of its product indicates that the soles of the Skechers GOwalk 3 shoes feature Goga Mat® Technology for high-rebound cushioning. The shoes also feature Goga Pillars® technology on the midsole and outsole for shock absorption.
Unfortunately, while Skechers claims that its Goga Technology featured in the GOwalk 3 shoe promotes athletic walking, numerous consumer reports indicate that the product puts its wearer at risk of injury relating to tripping and falling. Due to an allegedly defective design, the Skechers Goga Pillars®, which protrude from the bottom sole of the GOWalk 3 shoe, causes the shoe to feel like it is suctioned to the floor while the wearer is walking. When the suction feel occurs, the wearer of the shoe must use force to remove the shoe from the walking surface, or potentially suffer a trip, stumble, or fall.
Consumers report suffering falls and resulting injury on a variety of walking surfaces including flat surfaces, smooth surfaces, inclines, and others. Hundreds of consumers have made their voices heard by reporting trip and fall concerns and experiences associated with the Skechers GOWalk 3. To date, however, Skechers has failed to recall the product to protect consumer safety, or even to issue any safety communication or adequate warning regarding its GOwalk 3. Skechers should be held accountable for its defective design of the GOwalk 3, which puts its wearers at risk of injury. Contact an experienced defective product lawyer about this today.
Many people have experienced a stumble or have tripped while walking. In theory, doing so may seem rather harmless. So why is the risk of falling while wearing the Skechers GOwalk 3 shoe important? The risk of fall associated with these shoes is significant because falls of any kind have the potential to be extremely dangerous. According to the U.S. Centers for Disease Control and Prevention (CDC)
Falls can clearly have serious and devastating consequences. Skechers should take the risk of falls and resulting injury associated with its GOWalk 3 shoe seriously, and be held accountable by consumers for failing to do so.
Retailers often promote Skechers GOwalk shoes as an ideal shoe for older men and women—those 65 and older. However, the risk for injury is especially high considering the Skechers GOwalk Line’s popularity among the elderly population. Some retailers even include Skechers in collections of orthotic footwear. The GOwalk line is advertised as being a comfortable, convenient slip-on shoe that is not only a great walking shoe, but a fashionable and stylish shoe for everyday wear. Consumers report that the sole of the shoe feels like it is suctioned on to the walking surface and put the shoe’s wearer at risk of falls.
Many elderly consumers choose the Skechers GOwalk 3 shoe based upon Skechers’ claims of cushioned comfort and shock absorption. The shoe is also available in a lace-free, slip on version which is attractive to older consumers who may experience difficulty while tying shoes. However, suffering a fall—while dangerous for any consumer—may be especially devastating for elderly consumers. Older people are more likely to break bones in falls because many older people have porous, fragile bones or osteoporosis. Additionally, older people who suffer injury from falls are more likely to have complications from resulting surgeries, since the sedation and additional trauma to the body make recovery more risky. In fact, falls are the leading cause of fatal and non-fatal injuries for older Americans. Each year, 3 million older people are treated in emergency departments for fall injuries. 300,000 older people are hospitalized for hip fractures annually. Even if a fall doesn’t result in death for an older person, the resulting injury from a fall—such as hip fractures and head traumas—can have a debilitating effect on an older person’s quality of life.
If you or a loved one experienced a fall while wearing the Skechers GOwalk 3 shoe, and as a result suffered a serious injury such as a brain injury, limb fracture (wrist, arm, and/or leg) or joint injury, you may have a claim for a Skechers Injury Lawsuit. Contact the Skechers Injury attorneys at Gomez Trial Attorneys for more information or to discuss a potential claim.
Athletic footwear that is intended to promote walking should not worsen your overall health. If you have been injured by while wearing the Skechers GOwalk 3 shoe, you need to seek the help of legal experts who understand what it takes to hold even the largest corporations accountable for the harm they inflict on consumers. Contact Gomez Trial Attorneys today to schedule a free initial consultation.
Gomez Trial Attorneys’ award-winning lawyers are the very best in the business. Our firm gets results for our clients who have sustained injuries because of someone else’s careless, negligent, reckless, or intentional conduct. We represent clients across the country that have suffered catastrophic injuries and tragic deaths of loved ones.
The sole focus of our practice is holding people and companies accountable for harming others. Our team has recovered millions of dollars in compensation for our injured clients. Our results in just the past year include a $106 millionjury verdict in a wrongful death case and a $16.2 million settlement in a slip and fall case. Of course, there is no guarantee that any personal injury case we handle will result in a large recovery. But that is our goal for every client, and we work relentlessly to achieve the best possible outcome in every matter we take.
In addition to investigating claims regarding Skechers GOwalk 3, our attorneys also represent clients in multiple pharmaceutical drug and medical device cases, including cases involving fluoroquinolone antibiotics Cipro® and Avelox®; chemotherapy drug Taxotere®; metal-on-metal hip implant devices including Biomet hips, Depuy ASR and Pinnacle hips, Stryker hips, Wright hips and Zimmer hips; Total Knee Replacement devices including Zimmer and Attune knees; and recalled Allergan Breast Implant cases.
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